Cinzano (Maquette) 1940s - For Sale

Cinzano (Maquette) 1940s
Price: $365.00
6,5 x 9,25
First, a definition of terms: a maquette is the original design from which a poster is made. It is a one-of-a-kind piece by definition - it is the original artwork for a poster. So, while a poster is wonderful (and I sell many) a maquette, to me, is even better because it is the idea and design behind the poster.Cinzano : According to Wikipedia - Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "vermouth rosso" (red vermouth) using "aromatic plants from the Italian Alps in a [still-secret] recipe combining 35 ingredients (including marjoram, thyme and [a species of Achillea called] musk yarrow)". What became known as the "vermouth of Turin" proved popular with the bourgeoisie of Turin and, later, Casanova.This small maquette for Cinzano appears to have been produced in the 1930s for the Turin based company (you can kind of decipher Turino as the last word on the bottom of the bottle.) I am a fanatic for old paper - I love design and I like to see how things are produced from the inception of an idea ... I suppose that is why maquettes appeal to me so much and why, when I found them, I bought so many vintage maquettes in Milan this summer.This maquette measures roughly 6.5 x 9.25 inches - it seems to have been executed in watercolor on arches paper. It has been archived since it was produced and show no aging, no foxing, no tearing and no wear.It is perfect!
#1010

Art (paintings, prints, frames)
Vintage Posters
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Seller Details :
L'affichiste
471, Rue St. Francois Xavier
Montreal
Québec-H2Y 2T1
Canada
Contact Details :
Email : karen@laffichiste.com
Phone : 5146563301

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